5 Examples of creative and technical digital experiences you can apply today
5 points that will help you create a digital experience for your digital campaigns. These contain actionable examples from my experience you can apply right now to your business. Regardless of industry, a great digital experience is what differentiates “the men from the boys”.
But what exactly is a digital experience? Is it branding? Is it a great landing page? Is it timely response to a social media complaint?
Digital Experience is defined as delivering consistent, personalized, engaging and interactive experiences across the range of channels and devices. This covers the 360 spectrum of digital composed of all elements of a campaign: social media posts and PPC and advertising (discover) website and branding with landing pages (capture), follow up e-mails and app notifications or prompts (chase) and contextual, native or programmatic ads (re-target).
1. Be social and interact with people
Problem: SaaS mar-tech company is trying to grow sales using social media
Solution: Interactive social media campaign with paid ads targeted using machine learning to define buying intent. A good creative campaign means a lot of people will be interacting with the ad, however adding an extra element of @ mentioning everyone that retweeted something with a personalized offer.
Listening and replying is what real interactivity is.
2. Landing pages are not just for landing on
Problem: Barber shop trying to get more people to get a haircut
Solution: A local PPC campaign on Google based on location getting people to visit a landing page (instead of calling the business) where they can upload a picture of them and are prompted to try different hairstyles that the barber shop is “famous” for.
That’s definitely not cutting it short.
3. Create E-mails to be deleted, not read
Problem: E-commerce store trying to improve e-mail open rates
Solution: Create e-mails that apply the Twitter principle. The e-mail needs to be 140 characters or less. This includes the subject and first line of text that appears underneath. Transmitting the message in less than 140 characters 100% guarantees that all your subscribers read your e-mail as the subject and first line always show in their inbox. In short — they don’t actually need to open the e-mail to read it.
That’s really cutting it to the chase.
4. Re-target by not re-targeting
Problem: Getting visitors to return to a website
Solution: Re-target only the people that are coming back to the site. Use click-tracking with heat-maps and create a data-base of actions. Use some data science find out why they are coming back and improve your blog using this information for people not returning to make them come back on their own.
I wish you many happy returns on the day.
5. Loop and Loop and Loop and Loop
Problem: Services company doesn’t have a way of showing ROI from digital as they don’t have a product that you click to buy.
Solution: Create an offline “loop” where any digital purchase intent (like an enquiry or lead) is tracked in a CRM or database and notifications are sent to sales people based on the parameters of the lead to contact this lead or arrange a offline meeting. Add the meeting information into the CRM and connect it back to the enquiry completing the loop.
Now that’s loopy.
I hope you found these tips and examples useful for creating your business’ digital experience. Listening to the customer and providing an amazing experience is the essence of marketing.
If you need help improving your customer experience — feel free to get in touch on LinkedIn — https://www.linkedin.com/in/narcisradoi
Hope that helps,
Narcis
